Mobile payments: more from Apple, Samsung, MCX and Google
Apple Pay has 425 financial institutions and is expected to have 1.5MM acceptance locations by year end. Samsung Pay is running a U.S. beta with plans for a commercial launch end September. MCX is getting ready for a public pilot. There are unconfirmed reports of Android Pay about to hit the market. Obviously lots of activity, or at least seems to be the case. Apple Pay which is coming up on its one-year anniversary is seeing tepid volumes despite all the cards provisioned. Of course, acceptance has been challenging given the lack of NFC terminals and common wisdom says that usage will pick up as more NFC terminals are deployed. We should get an early read on the importance of a mobile-ready merchant infrastructure in stimulating transaction volumes as Samsung Pay comes on stream.